Case Studies
Four projects, four reframes — each one starts with the same question: is the convention everyone’s following actually the right one?
How organizing around student interests, not program silos, transformed a university center’s website →
Replaced a navigation built on four abstract verbs with a structure built on what students actually wanted, and aligned stakeholders with competing goals around it.
How a citizen-first redesign increased online transactions 289% →Redesigned the city’s site around citizen tasks instead of departmental structure, then built unanimous consensus for it across all 18 departments.
The question was “Where is the nearest park?” The interface did not need to begin with a map. →Removed the map as a mandatory intermediary for spatial questions — now the standard most government sites nationally have followed.
From an unaddressed problem to a funded Princeton program that changed curricula →Conceived, created, and secured funding for a first-of-its-kind program on structural equity in engineering and technology — with no mandate to build it at all.