About
Gregory Duncan — who goes by Greg — is a strategic problem-solver and digital innovation leader with a career spent designing, building, and managing web and digital services across government, higher education, and enterprise. The throughline: a track record of recognizing when the conventional solution is solving the wrong problem, and building the one that actually fits, spotting paradigm shifts before they become conventional wisdom, and understanding how to apply emerging possibilities in ways that change what an organization can do.
That instinct shows up across his work — from rebuilding government websites around citizen tasks instead of organizational structure, to taking the map out of geographic data, to conceiving a first-of-its-kind program at Princeton University. (Read Case Studies.)
Beyond those projects, Greg has architected, redesigned, and managed more than a dozen Drupal and WordPress academic websites to be fully accessible, responsive, and WCAG-compliant. He facilitated working sessions with leadership, faculty, and staff to define the Center’s organizational purpose and Design initiative (leading to a new Design Minor), develop communications strategy, and create a unified framework for collecting, managing, and using data to enable strategic decision-making. Greg also designed and conducted usability and accessibility testing across digital properties. He’s a Certified Professional in Accessibility Core Competencies (CPACC), fluent in information architecture, writing for the web, CMS platforms, and user research — and equally comfortable in conversation with senior stakeholders, designers, and engineers.
He approaches generative AI the way he’s approached every major shift in this field: not as a tool to adopt, but as a new set of possibilities that changes what questions are worth asking. He’s currently building automated, personalized content workflows and exploring how AI reshapes digital experience and service delivery — backed by a Generative AI Bootcamp (Outskill) and Google AI Fundamentals (Coursera).
Greg majored in Psychology at Princeton University and has presented at more than a dozen national conferences on UX, eGovernment, digital strategy, and responsible innovation. He has also served as a guest presenter in Princeton entrepreneurship and design courses. He’s currently seeking senior roles in UX leadership, digital experience, or accessibility — ideally where the hardest problems haven’t been properly framed yet.